A director’s eye,
whatever the medium.

For four years I was Crumbl’s first Director of Video, building their content engine from a scrappy startup team into a media powerhouse: 1.5 billion owned social views, 840+ marketing videos delivered in 2025, and $100M+ in attributed revenue from paid video. That foundation (real production craft at real scale) is what everything else sits on.

When generative AI arrived, I didn’t see a shortcut. I saw a new production department. One that still needs a director: someone to set the vision, art-direct every frame, and know when something is finished. These days I direct films, lead creative for brands like Cozy Earth, and build AI-assisted campaigns, pairing traditional craft with AI tooling to make images and films that feel intentional, distinctive, and human.

I’m interested in the premium end of the spectrum: work with taste, restraint, and a point of view. If that’s what you’re after, we should talk.