The approach
The brief was really a riddle: how do you show carbonation that only exists once the powder hits water? The answer was to make the feeling visible. Fresh berry visuals and carbonation close-ups do the educating, and the craft does the convincing: one consistent product, one consistent world, no uncanny seams.
AI-assisted production with a director’s constraints. The product had to look the same in every frame, the world had to feel like one place, and the whole thing had to hold up next to traditionally shot food advertising.
Next project
Xtreme Xperience