Case study Paid Client Work · AI

Pestie: Performance Marketing

Direct-response performance marketing designed to test new creative ideas and visual hooks against standard ad creatives. The AI-generated hooks performed in line with traditional ad baselines while expanding creative possibilities.

Role
Creative Direction · AI-Assisted Production
Client
Pestie
Project type
Paid Client Work
Year
2026
Deliverables
Short-form ad hooks · Performance creatives

Performance MarketingGenerative AICreative Direction

Pestie 35off.
Spiderbaby.

The highlights

Micro-Detail Prompting: ants seamlessly forming a “35%” promotional discount on an outdoor picnic blanket.

Contextual Integration: a spider web crafted into a “35%” offer positioned next to a smart doorbell.

High-Engagement Visuals: wasp nests building out promotional numbers and high-retention “shock factor” hooks, including a wolf spider egg sac under a broom on garage concrete.

Ants forming a 35 percent offer on a picnic blanket
Micro-detail prompting: the 35% picnic.
Spider web crafted into a 35 percent offer next to a smart doorbell
Contextual integration: the doorbell web.
Wasps building out promotional numbers on a nest
High-engagement visuals: the wasp nest.
Wolf spider with egg sac under a broom on garage concrete
Shock factor: the wolf spider egg sac.
Baby spiders scattered under a broom on a garage floor
The payoff.

Next project

Vara Juice: Black Friday

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