GenAI

AI Project Case Studies

Dessert Lab AI Image Generation Program

The Challenge

Crumbl's internal menu testing team needed to visualize new, never-before-seen product concepts before committing to expensive photoshoots. Scheduling professional photography for every test concept created bottlenecks in the innovation pipeline. The team needed a way to generate high-quality, brand-accurate imagery for products that didn't yet exist to go live in the Crumbl app’s new Dessert Lab page.

My Solution

  • Trained Dessert Lab team on AI image generation tools and techniques

  • Collaborated directly with VP of Branding and photography team to establish quality standards and brand consistency guidelines

  • Developed custom prompt engineering frameworks to match Crumbl's distinctive photography style

  • Acted as the quality-liaison ensuring AI-generated images met brand standards

  • Provided hands-on support when teams faced tight deadlines

The Moment That Mattered

When the Dessert Lab team faced a critical deadline with multiple new flavor concepts still needing imagery, I stepped in to help them across the finish line. Generated 7 new flavor images in 2 hours—work that would have required days of scheduling, shooting, and editing. The team hit their deadline, and leadership saw the tangible value of AI integration in action.

Results

  • Dramatically accelerated product concept visualization from days/weeks to minutes

  • 7 new branded flavor images generated in 2 hours during critical deadline for the launch of this feature

  • Empowered non-technical team with AI generation capabilities

  • Maintained brand photography consistency through careful prompt engineering

  • Reduced dependency on expensive photoshoots for early-stage concepts

  • Demonstrated reliability and ability to deliver when teams needed support most

Key Differentiator: This wasn't about replacing the creative team—it was about empowering them to move faster while maintaining the premium quality Crumbl's brand demanded. I became known as someone who could deliver when it mattered most.

Technologies Used: AI Image Generation (Gemini/Midjourney/ChatGPT), Prompt Engineering, Brand Style Training, Cross-Functional Collaboration, Creative Training & Enablement

Screen displaying a dessert called Cookie Butter Cake Cup, featuring layers of vanilla cake, cookie butter mousse, and cookie butter pieces, served in a pink cup with the Crumbl logo.
A screenshot of a food app displaying a strawberry cookie butter cookie with a halved strawberry on top, showing its swirl of cream cheese frosting, a fresh strawberry, and cookie crumbs.
Mobile app screen showing a list of dessert flavors, including Confetti Cake Batter Cheesecake, Cookie Butter Bundt Cake, Cookie Butter Cake Cup, Brownie Dippers, Dipped Chocolate Cream Cake, Cookie Cake, and Strawberry Bundt Cake, under a 'Dessert Lab' tab.
A menu screen for brownie dippers showing a pink cup filled with brownie pieces, along with bowls of chocolate sprinkles and chocolate dip. It includes statistics on user preferences with a high 'Would buy' percentage and options at the bottom labeled Home, Order, Rewards, Flavors, and More.
Screenshot of a food delivery app displaying a dessert named Cookie Butter Bundt Cake with an image of a bundt cake topped with cookie butter spread and a cookie piece, with menu options at the bottom.

Soda Variation Visualization System

The Challenge

Crumbl launched a "dirty soda" product line with multiple flavor combinations, syrups, and customization options. Marketing needed to visualize every possible combination for internal planning, menu design, and channel-specific campaigns—a task that would have required weeks of photoshoots and manual editing for 1,000+ unique variations.

My Solution

  • Used custom AI analysis tool to compile and analyze the most suitable strategic approach

  • Developed automated image generation pipeline to map all possible flavor and syrup combinations, integrated directly into Crumbl's internal corporate website

  • Created local AI-powered refinement systems to ensure brand consistency across variations

  • Implemented hybrid workflow combining AI generation with industry-standard creative tools (Photoshop, etc.) for final polish

  • Designed corporate portal integration allowing non-technical teams to access and utilize variations

Results

  • Over 1,000 product variations generated through the system

  • Reduced asset creation time from days to hours

  • Maintained brand consistency across all channels

  • Freed creative team to focus on high-value strategic work instead of repetitive tasks

Technologies Used: API Integration, Prompt Engineering, Workflow Automation, Custom Tool Development

A glass of iced cola with ice cubes, topped with a swirl of cream, garnished with two lime slices on a pink background.

AI-Enhanced Product Photography System

The Challenge

Product listing images needed consistent, high-quality enhancement to meet brand standards across e-commerce, social media, and marketing channels. Manual editing was not worth the time requirement, yet maintaining consistency across hundreds of product shots required specialized expertise.

My Solution

  • Built custom API integration connecting AI enhancement tools to Crumbl's corporate website

  • Developed automated quality improvement pipeline for product photography

  • Created seamless workflow embedded directly in internal systems—no external platforms required

  • Designed user-friendly enhancement process accessible to marketing team members

  • Implemented quality control systems ensuring brand consistency

Results

  • Consistent quality across all product photography without specialized editing skills

  • Reduced time-per-image from 15-30 minutes to under 1 minute

  • Created self-service system that can continue operating after my departure

  • Maintained brand standards while dramatically increasing speed

Technologies Used: API Development, Backend Integration, Internal Web Development, Image Processing Automation, UI/UX Design

Four decorated cookies on a white tray against a pink background, including one with peach jam, one with white frosting and chocolate sprinkles, a chocolate cookie, and a cupcake with white frosting and colorful sprinkles.

Before

Four decorated cupcakes in a pink box on a pink background.

After

Video Production

Motion Design

Photography

A city street scene in black and white with a cyclist crossing a crosswalk, pedestrians waiting on the sidewalk, trees, and modern buildings in the background.
Two women walk along a garden path lined with lush greenery and flowering trees, with more people and a building in the background, under a clear blue sky.
View of Tokyo Tower framed by trees, with a sidewalk, street, and parked cars in the foreground on a cloudy day.
View of an airport terminal window showing airplanes on the tarmac, including one with Alaska Airlines livery, and a plane taking off in the background. Silhouettes of people sitting inside the terminal are visible in the foreground.
Silhouetted rocks under a starry night sky with the Milky Way galaxy prominently visible.

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