The approach
A spot like this lives or dies on momentum. The cut was built around the thrill of the race itself: the speed, the rush of overtaking, the engine doing the talking. Every frame is engineered to make the viewer want the wheel.
Shot on track in Utah, directed and cut to keep the energy climbing from the first frame to the last. The goal was simple and the edit never lets you forget it: this could be you.
Next project
Pestie